If your dog has a better wardrobe than you (check), an Instagram account with hundreds of followers (check), and endless photo shoots with puppy pals (check), then oh do we have the perfect product for you. (Sidenote: even if any or all of the aforementioned qualifications don’t apply to your pooch but you do, in fact, have a pup, you may still want to peep this product, anyway.)
Here’s the deal: as humans, we’ve got it pretty good when it comes to beauty essentials. We’ve got lip kits to give us lips like Kylie, eyeshadow palettes to give us eyes like Kendall, and conditioning mist to give us hair like Kourtney. What we previously did not have, though, was a way to give our furry friends the same royal-family-of-reality-television-approved beauty treatment that we’ve long been giving ourselves. That is, until now.
You can finally give into your pet’s unbarked – or unmeowed, if you’re more of a cat person – beauty desires with OUAI Pet Shampoo, which drops later this week, on July 12. Celebrity stylist Jen Atkin, who is responsible for the ravishing hair of stars from Jessica Alba to Katy Perry to, yes, the Kardashian clan, debuted her brand, OUAI, about two years ago. Since then, OUAI’s success has allowed the brand to expand its line of luxury hair care products to include everything from daily care essentials (shampoos, conditioners, etc.) and styling products (we’re all about that wave spray) to more niche offerings (rose hair-and-body oil, anyone?). The only thing missing was, well, pet products.
While the products come with a pretty steep $28 price tag (medium-sized containers of non-medicated dog shampoo usually retail for under $10), the cost is arguably justifiable given the inclusion of top-notch natural ingredients like apple cider vinegar, aloe, and hibiscus extract. Plus, you’ll find notes of ingredients like Italian lemon, Turkish rose, and jasmine sambac in the fragrance, all of which add to the luxurious feel of the product.
Clearly, some pets – or, as OUAI describes them, “four-legged fur friends” – are destined for Kim K-level shiny stardom. These adorable animals deserve a luxurious bathtime experience, and this shampoo will provide them with exactly that.