These Furry Pups Are the Stars of Monse’s New Holiday Campaign

For its pre-fall 2019 campaign, industry darling Monse has decided to combine fashion, charity, and some especially adorable models. The brand’s newest campaign features furry, friendly pups from six tri-state area animal shelters in an effort to promote dog adoption and fostering. Each of the 35 pooches from the shoot is ready and awaiting their new forever home.

Monse / Instagram

Just about everyone involved in the passion project donated in some way; Disney let the brand use one of its famous canines, Pluto, in the designs; the models (Cat McNeil, Lameka Fox, and McKenna Hellam) all volunteered their time and Monse made additional monetary donations in their names; and while the entire collection won’t be available until May of 2019, all of the proceeds from sales of selected items available now will be distributed among the six shelters: Animal Haven, Best Friends Animal Society, Bideawee, Rescue City, Rescue Dogs Rock, and Social Tees.

Monse / Instagram

Don’t worry, there are outfits for your new furry friend up for grabs too. Want to get in on this charitable cause? You could purchase some Pluto-printed denim, perhaps, or maybe a sweater to keep Fido warm through the winter. Feeling especially generous this holiday season? Consider adopting or fostering a furry friend, which may very well be the greatest gift of all. 

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